Strategic Use of Images in SEO-Search Engine Optimization
When evaluating a page on a website’s structure & layout, there is an always difficult, yet strategic way to use images in an SEO (Search Engine Optimization)-friendly manner (beyond ALT tags) that improves your search ranking while enabling you to integrate the essential marketing message(s). Confused? Let’s have a look at an example: Assume you run a travel website and you need to optimize a particular page for the phrase “Kolkata Hotel”. Suppose that you also need to add an enticing marketing message such as “Book Now & Save 25%!”. The aforementioned tagline demands descriptive text but holds effective elements. That being said, you may require to place the tagline in an image and the key phrase (i.e. Kolkata Hotel) in a header tag. This highlights the desired term, yet still contributes an online marketing opportunity without compromising keyword consistency. In other terms, images are an exceptional place to include marketing messages that lack the essential keywords ...